Nancy Proctor presented at the New Media Seminar on Wednesday, November 11, 2015. Her talk was entitled “Going Universal.”
From object labels to audio tours to Cooper Hewitt’s recent “Pen” project, museums have employed a range of media and strategies in order to provide “universal” interpretation of their collections and exhibitions – that is to say, to make content about objects and exhibits available to all visitors. In this talk and roundtable discussion, we explored the mission- and business model-based drivers for “going universal” as well as the benefits and challenges of various approaches. With this historical context and in light of the near ubiquity of personal Internet-connected devices today, we considered what universal access to museum interpretation might look like in the next decade, along with motivations and strategies for providing it with ever more constrained resources and revenues on the part of the museum.
Nancy Proctor is Deputy Director for Digital
Experience and Communications at the Baltimore Museum of Art and Co-chair of
Museums and the Web. Previously she headed up Mobile Strategy and Initiatives
at the Smithsonian Institution (2010-2014), and New Media Initiatives at the
Smithsonian’s American Art Museum (2008-2010). With a PhD in American Art
History and a background in filmmaking, curation and art criticism, Nancy
Proctor published her first online exhibition in 1995. She co-founded
TheGalleryChannel.com in 1998 with Titus Bicknell to present virtual tours of
innovative exhibitions alongside comprehensive global museum and gallery
listings. TheGalleryChannel was later acquired by Antenna Audio, where Dr.
Proctor led New Product Development from 2000-2008, introducing the company’s
multimedia, sign language, downloadable, podcast and cellphone tours. She also
directed Antenna’s sales in France from 2006-2007, and worked with the Travel
Channel’s product development team. Dr. Proctor served as program chair for the
Museums Computer Network (MCN) conference 2010-2011, and has co-organized the
Tate Handheld conference among other gatherings for cultural professionals. She
manages MuseumMobile.info, its wiki and podcast series, and is Digital
Co-editor of “Curator: The Museum Journal”.